Advantages
/ Great targeting and unique way to approach niche audiences
/ Higher degree of repeatability of the advertising message
/ Greater credibility and confidence in the message content due to the specific display premises
/ Greater diversity in content and way of message projection
/ Affordable and dynamically designed promotion costs
/ Nationwide range
92% of visitors admitted they watched the screens while in waiting area
More than 86% could recall at least one tv spot displayed
88% believe that on-screen advertising can motivate and drive interest in buying the services or products advertised
Digital Signage Performance Measurement Survey by Bari Focus
